CAPS I: Marketing and Communications Strategies for Aging and Accessibility
Marketing and Communications Strategies for Aging and Accessibility (CAPS I)
Instructed by Robin Berry
Thursday, November 20, 2014
9:00am-5:00pm
Millions of Americans are living longer and more active lives. And with their changing lifestyles, maturing Americans are also looking to revitalize their home environments. Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries.
As a graduate of this course, you will be able to:
- Explain the three segments within the Aging in Place market that present business opportunities for building professionals
- Implement a process for promoting new opportunities for products and services in the Aging in Place market
- Enhance your sales process with effective techniques for the Aging in Place market
This course qualifies for:
- 0.6 AOTA CEUs
- 6.0 Continuing Education Hours
CAPS I COST ONLY:
Members: $225.00
Non-Member: $325.00
*$25 discount for CAPS I when you register for all three classes!
** No refunds will be given for cancellations after Nov 7, 2014
To register or if you have questions, please email Chelsie at ChelsieH@hbawmi.com or call the office at, 269.375.4225. Registration deadline is Friday, November 7th at noon. Payment is due at the time of registration.
LOCATION:
HBA Office at 5700 West Michigan, Kalamazoo MI 49009
CAPS I: Marketing and Communications...
Date and Time
Thursday Nov 20, 2014
Location
5700 W. Michigan Ave
Kalamazoo, MI 49009
